About Us
The elegance of Fez, the brilliance of your story.
With NaJoie, treat yourself to a sparkle of joy to wear every day, and let each piece of jewelry reveal your inner light
Najoie is more than just a jewelry brand — it is an ode to the timeless elegance and refinement of the imperial city of Fez. Inspired by the name Najwa, which evokes delicacy and the depth of thought, the brand draws from the soul of this ancient city, where craftsmanship is a legacy passed down with passion.
Najwa, a sophisticated woman deeply connected to the traditions of her hometown, grew up surrounded by the greatest master artisans. From a young age, she was captivated by the hammering of copper, the brilliance of gemstones, and the finesse of hand-engraved patterns. Each piece of jewelry told a story — a fragment of Fez’s memory, a city where Andalusian architecture and vibrant souks still echo with ancestral know-how.
With Najoie, she chose to bring this heritage to life by creating unique pieces that blend traditional techniques with contemporary design. Each creation is handcrafted by skilled artisans, preserving age-old gestures while adding a touch of modern sophistication.
Wearing a Najoie piece means embracing the nobility of an imperial city, honoring an art that transcends time, and above all, celebrating the elegance of today’s woman — proud of her roots and confidently looking toward the future.
–Najwa, CEO
Inspired By Fez
Najoie jewelry embodies the elegance and richness of the age-old artistry of the imperial city of Fez. Cradle of the Idrisid dynasty, Fez is a city of a thousand wonders, where every alley tells a story and every artisan preserves a time-honored craft.
Drawing inspiration from the refined patterns and artisanal traditions of this iconic city, each Najoie creation is a true work of art. Our jewelry subtly blends traditional techniques with contemporary touches, offering unique pieces that capture the very essence of Fez. From delicate arabesques to carefully selected gemstones, every detail reflects the beauty and authenticity of a centuries-old heritage.
Wearing a Najoie jewel is like carrying a fragment of Fez’s history — feeling the nobility of Idrisid palaces and the poetry of colorful zellige tiles. It is also a tribute to craftsmanship that transcends time, standing above fleeting trends to enhance every moment with elegance and distinction.
Let yourself be captivated by the magic of Najoie jewelry, and reveal your inner radiance with creations that tell the story of the imperial city of Fez, where tradition and modernity unite in perfect harmony
